Hello everyone and welcome to our place!
Finally we get to the third (and last) class about Search Engine Optimization – Getting More Google Hits – If it’s the first post you got here, here’s the links to the other parts:
So, today I bring you somethings that maybe are not as intuitive than the others 🙂 However, they still make a part about Google and you should take into account these!
– Title | Slug | Excerpt –
Did you know that you can have a slug (hyperlink) different from your title? Well, you can! Just go to more options and it’s the first field!
Why am I saying this? Because sometimes it is important to change it! As you may already think, the first things that Google look when someone searches something is the title and the hyperlink, so you want them to be Google friendly! However, the title has another job of utmost importance, be catchy enough for people to click on it!
So, this way you can just go wild with the title and then change the slug for *Insert Anime name* review. Other thing that is important is for you to have a good hyperlink where you put some words that can be used to call the same content you are writing. For example, let’s say the Anime you are talking about has a japanese and an english name, you can just put both of them!
The excerpt is other thing that you can change. This option is below the slug one. Now, the excerpt is really important, not only to get more Google Hits, but for Social Media (and for your own blog if you use the display posts short code with excerpts like me :P).
You know that small description below the title when you look for something in Google? Wouldn’t be amazing if you could write what appears instead of only appearing parts of your content and end with …? Well, you can, by changing your excerpt! What you write there it will be what appears in Google!
But, wait! There’s more! You know the small description that appears below the image when you share your post in Social Media? Guess, what? That description will also be the excerpt you wrote! Basically, if you are a perfectionist like me and like to have total control, you just need to write your own excerpts!
Moreover, you can put excerpts that will help to increase the people who clicks on it! Think of it as a help to your catchy title! However, take into account that in Google it’s not always automatic. While in Social Media it will appear right away, sometimes I see Google using my excerpts to the meta description until some days later.
– Formatting –
What? Your text format also matters? Yeap!
Think a little about it… What we, humans, do to catch other humans’ attention? We write in higher fonts, we put bold, we change color. Things like that… And, you know what? Google knows about that and it will take it into account!
Basically, Google will look first to your headings (starting from the biggest) and then will crawl down going first to everything we normally do to get attention from others. Basically, Google will think that those are main points and what is more important in your post. With that information you can change things just a little bit so your main keywords appear in the most important part!
To be honest, I don’t really do that in this blog. But, for example, in the portuguese Anime website where I write once a week all those rules are followed! Contrary to what you may think, it really doesn’t take that much of your creativity.
One example. Let’s say you are doing a review and you are going to talk about the story. Instead of a heading only saying “Story” you can write “*Anime name here* Story”. See, it didn’t destroy your creativity, for the reader is not that spammy and you just improved your SEO a little bit! 😀
But, in the end, I think these are some of the things that you will win more if you do the format you prefer. Yeah, we want to be Google friendly, but we also don’t want to lose our identity as a blogger! That’s what makes people to follow you and if everyone wrote things in the same way with the same visuals no one would really be able to grow 🙂
– Speed Time –
Other thing that Google takes into account that maybe you are not aware of… The Time it gets to upload your link. You can test your website right now in Google! Just click here!
Now, if you are using your home’s Internet maybe that does not really matter, but think if your website is getting accessed by a mobile using data. There things make the difference, right?
Now, from my experience, WordPress already does this for you! Meaning, you don’t really need to think about making your blog mobile friendly, or responsible to mobile for that matter. However, there is something that you need to give a little importance, which media size!
If you are like me, you just love to use all type of Gifs and images, but there is a small problem with that! Let’s say that you have an awesome Gif, but when you hit that properties button you see that is 5Mbs… Well, at this point I just don’t use it. Why? Because it is way too heavy! Each one of your pictures/Gifs shouldn’t weight more than 1MB, this because the server will take a little more time to upload. Think of it as when you open a website where everything appears, but the pictures seem to arrive a little later.
There are some ways for you decrease the weight of the pictures and if you want, I’ll be more than happy to help you out with it! In fact it really is not that hard, but I can do an easy step-by-step for you! For Gifs… Well, normally the way for you to have than lighter is to have them smaller (I always go for the 500px width) and without a lot of seconds in the clip that will play on loop 🙂
Almost forgetting, other thing that works is: Instead of uploading your pictures to your Blog Server use an external server and then use HTML to get the image. But, for this one I would need another post to explain everything step-by-step, tell me if you would like that in the comments 😀
– Conclusion –
And that concludes my classes over this subject! I hope you liked it and you have learnt something from these! In the end, you can just think that the things which make your site more google friendly are just the things that will also increase your views in its own way. For example, the links – yes it helps the Google, but if you have links there’s a probability that you will have some clicks and therefore some more views, right?
Also, take into account that this takes time, like a lot of it! That’s why marketers always say the best way for you to create traffic in the beginning is by using social media. Nevertheless, it’s better to start optimizing your site for Google right now than when you already have a ton of content.
For my next class series I will be talking about the basics of Design in WordPress, basically show what I’ve learnt while in my one month hiatus improving the design here at my place 🙂 Tell me in the comments if you would be excited for that! 😀
Arthis from the Future here: Hello people from the past! How are you? It seems that I ended up forgetting to talk about something really important… Tags and Categories! Come read the part 4 (and last one I hope) of this series!